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About Us

At Cultura, your success is our business. We have over fifty years of combined knowledge in both the agricultural and recruitment industries, and apply this expertise to ensure that the very best candidates are matched with the very best clients.

Tom Marsh and Hugh Pocock formed Cultura Connect with the sole mission of ensuring that businesses and individuals grow and flourish with the right opportunities.

Hugh Pocock
Hugh Pocock

Hugh Pocock was born into an agricultural family, and from a very young age developed a love of farming. After completing a degree at Harper Adams and working on several farms to fully understand the industry, Hugh attained a position with Cogent Breeding Ltd (when part of the Wheatsheaf Group). Hugh spent 16 years with the company and experienced a variety of roles at a senior level, including Livestock Procurement, National Sales Manager and Business Development. Hugh also became a Board Director of a sister company, and gained invaluable experience in both Acquisitions and Mergers and International Development. On leaving Cogent Hugh developed his own farming business and provides consultancy for several agribusinesses.

Hugh has a unique perspective – having worked at a senior level in the agricultural industry he has employed many staff, and has huge experience of the recruitment industry from a client's position. This insight allows Hugh to anticipate and negate many of the frustrations found with typical recruitment agencies, and ensures that the client and the candidate are at the very heart of the business.

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Tom Marsh
Tom Marsh

After completing a degree in Psychology at London Guildhall, Tom Marsh began casual work with a recruitment agency in London. Impressed with Tom's diligence and attitude, the agency asked him to work for them, and so began Tom's career in recruitment. Tom moved on to a Finance and Accountancy agency where he comprehensively learned his craft – fully appreciating the level of commitment needed to be successful in recruitment; including learning about each vacancy in minute detail and thoroughly establishing the requirements of both clients and candidates.

Tom was with the agency in London for several years before moving to Manchester. After setting up his own Finance and Accountancy recruitment agency Tom chose to diversify, which enabled him to learn about multiple sectors; from exploration and geology in the mining industry in Africa, to more localised positions. This experience taught Tom that no job is too big or too small, and developed an innate drive to get the best possible candidates matched with the best possible clients. With extensive knowledge of targeted headhunting, an impeccable track record in recruitment, and a passion for farming, Tom talks the agribusiness language.

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Kate Pocock
Kate Pocock

Kate Pocock was born into a dairy farming family, and was brought up with the values and ethics that are intrinsic to the business. This foundation in farming inspired Kate to pursue a B.Sc in Agricultural Economics at the University of Reading, and post graduation she applied her knowledge to sales and marketing roles within the agri sector. More recently, Kate has focused on the huge potential of social media in agribusiness.

Kate possesses a great skill set; firm roots in farming and agriculture combined with vast knowledge of contemporary marketing strategies enable Kate to fuse tech with tradition, applying the latest advances in digital marketing to an otherwise conventional industry.

As Cultura’s Marketing Director, Kate oversees all operational Marcomms activities and is passionate about the promotion of the sector. Kate is determined that people who have grown up in the industry, as well as those with non-farming backgrounds, are attracted to the wealth of opportunities which the sector provides.

“These are exciting times for Agriculture, and we love seeing our candidates thrive in positions which the Cultura team have helped secure. The right people can make a massive difference to our clients’ success and this is what drives the team every day.”

Alongside her work with Cultura, Kate supports Hugh in running their farming business and takes care of their family.

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Kim Marsh
Kim Marsh

Kim Marsh was born on a dairy farm in Cheshire, and a childhood spent around livestock and wildlife instilled in Kim a lifelong love of animals and nature. After completing A-Levels, Kim secured a position at the Ministry of Agriculture, Fisheries and Food, the first steps in a career which enabled Kim to experience various departments; from Livestock Subsidies right through to Organic Farming. The accumulation of this knowledge allowed Kim to greatly expand her awareness of the industry, and provided the foundations for a robust understanding of both the benefits and the challenges it offers.

After several years Kim moved to London, to work within the International Animal Health Division at the DEFRA in Westminster. Following a successful career within the department, Kim relocated back to Cheshire to start her own smallholding with husband Tom.

After returning to Cheshire, Kim began her recruitment career with an agency in Manchester, and for 15 years has been devoted to helping individuals and businesses secure their dream roles and perfect candidates. During this time Kim has not only gained vast experience in determining which individuals make the best candidates for businesses, but has gained a wealth of ‘best practice’ knowledge which she now applies at Cultura.

Kim’s extensive experience of both agriculture and recruitment puts her in the exceptional position of being able to counsel both candidates and clients. The ability to clearly see the needs of both parties ensures that Kim is an integral part of the Culture team.

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Amanda Latham
Amanda Latham

Amanda Latham is Cultura Connect's Managing Recruitment Consultant. An impressive background in recruitment for land-based businesses has seen Amanda successfully place candidates in diverse sectors of agribusiness; from agriculture, machinery, horticulture, agri-food and the equine & pet industries. Amanda's ethos of working closely with businesses to understand their wants and needs has enabled her to grow a comprehensive understanding of the industry as a whole.

Amanda has lived and worked in rural Herefordshire for many years. Immersion in this environment has fostered deep respect and appreciation of farming and developed Amanda's affinity with the rural community.

Amanda's approach to recruitment has earned her a well-deserved reputation as a trusted authority – her endorsements by executive leads are testament to this. She brings to Cultura Connect not only a wealth of agribusiness recruitment knowledge, but an approach that firmly meets Cultura's vision – connecting, engaging and cultivating mutually valuable relationships.

Becky Erskine
Becky Erskine

Becky Erskine is Cultura Connect's Recruitment Consultant. Becky's farming pedigree is unparalleled; having grown up on a robotic dairy farm in Cheshire she fully understands the demands of the industry – and perhaps most importantly fully understands the solutions that are required.

Whilst at Harper Adams University, Becky won the esteemed accolade Cheshire Farms Competition 'Young Farmer of the Year', and as part of her BSc in Agribusiness, studied at Beijing Agricultural University. After graduation, Becky continued to work in the industry, gaining experience in livestock feed, rural education and third party trade. Exposure to different facets of agribusiness not only underpinned Becky's knowledge but allowed her to grow and develop relationships and connections within the industry.

Becky's love of the agricultural sector makes her a passionate advocate of matching the right people with the right places. She shares the Cultura Connect vision of wanting to help individuals and agribusinesses thrive, securing the future of this lifeblood industry.


With our head office located in rural Shropshire we are centrally located, to ensure that we harness opportunities both regionally and nationally. Along with a dedicated support team Cultura Connect research, evaluate, screen and select each candidate, client and vacancy. We collaboratively connect, engage and cultivate all opportunities, creating not just immediate success, but sustained longevity.

Cultura Connect – your success is our business

"Cultura (n) [kʊɫ̪'t̪uː.ra] from Latin 'cultus' (to cultivate). To nurture, promote, encourage, support, help, develop, improve, enrich, farm and care."

Cultura Connect – Connecting People in Agribusiness

Cultura Connect

01948 818448

Company Reg: 12318833

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