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Key Insights from BFREPA Live

Key Insights from BFREPA Live

9th December 2025 – by Marketing Team
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BPEFRA Live

Key Insights from BFREPA Live: Market Resilience and Fair Trade

Last week, Pam Jones and Laura Morris attended the annual British Free Range Egg Producers Association (BFREPA) live event at the Telford International Centre. Both Pam and Laura reported that the day was hugely informative and engaging, offering valuable insights into the future of the UK free-range egg sector.

Spotlight on Supply Chain Fairness

The standout session was on 'Fairness in the Supply Chain.' They heard from Lewis Acred, a Senior Policy Advisor at DEFRA, who shared important details about a significant new initiative.

  • New Egg Sector Review: Lewis Acred confirmed a specific new review is underway to focus on fairness in the egg supply chain.
  • Wider Context: This review is part of a broader government commitment to enhance transparency and ensure fair contractual dealings, building on similar policies already being implemented in the dairy and pig sectors.

The consensus was that the earlier these policies are implemented, the better it will be for the overall UK supply chain, fostering stability and trust.

A Vibe of Positivity

Despite the ever-present threat of avian influenza, the atmosphere among producers at BFREPA live was noticeably vibrant and positive. Both Laura and Pam were genuinely inspired to see such strong resilience in the sector.

The optimism stemmed from clear drivers – robust egg prices and high market demand. This indicates the continued strength of consumer support for British free-range eggs.

Other Key Learning Sessions

Beyond the crucial supply chain discussion, Pam and Laura took part in several other highly valuable presentations:

  • 'The Power of British Lion Eggs': A session led by Nick Allen, reinforcing the value and security of the Lion code.
  • Budget Update: Robbie Moore provided an engaging and tailored update on the latest budget implications for farmers, helping producers plan ahead.

Looking Ahead

The attendance of Pam Jones and Laura Morris at the BFREPA live event provided significant value to the company.

Their participation served as an excellent reminder of the dedication and robust health of the British free-range egg sector.

They returned from the event with a renewed appreciation for the industry’s resilience and a strong focus on the impending regulatory changes that promise to make the supply chain fairer for everyone involved.

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