Introducing the 2026 Agri Sales and Marketing Survey

At Cultura Connect, we are absolutely delighted to be partnering with fellow industry leaders—RDP Marketing, AgriTrade News, AgriRS, Anthology, and MorePeople—to launch the first edition of this annual, comprehensive salary benchmark.

For too long, agricultural sales and marketing professionals have had their compensation data diluted by being lumped into generic sectors like FMCG or technology.

Agriculture is its own unique industry, and our professionals deserve tailored, accurate insights. As artificial intelligence rapidly reshapes workforce dynamics and restructuring takes hold , understanding our true market value has never been more critical. We are proud to co-champion a project that finally gives our industry the dedicated data it needs to navigate the future with confidence.

How does your salary compare? New project benchmarks agri sales & marketing salaries in wake of AI 

If you’re a marketer or sales professional working in agriculture, you’ve probably never seen a salary benchmark that accurately reflects your job. Why? Because existing surveys roll our data in with FMCG, technology, pharmaceuticals, automotive and machinery, etc... This makes no sense. Agriculture is its own industry. 

If that absence of accurate data wasn’t an issue before, then it is now.  Artificial intelligence is restructuring sales & marketing teams. Workers with AI skills now command a 43% wage premium over those without. Analysts say 64% of jobs done by marketers and 67% those done by salespeople will be replaced by AI.

RDP has partnered with AgriTrade News, AgriRS, Anthology, Cultura Connect and MorePeople to help agri-professionals respond to these changes. This means providing real data on compensation and benefits. Because if we don’t know what we’re earning today, then we have no way of tracking how AI reshapes our value over time. 

The 2026 Agri Sales and Marketing Survey will be the first edition of an annual exercise; a baseline that grows more valuable with time. The project will capture salaries, benefits, budgets, remote working arrangements, career satisfaction, team changes, and optimism levels. Importantly, it will also explore the growing impact of AI across 10 sectors, from the agri-supply industry to agri-tech to pharmaceuticals. 

The final report, due in September, will include a benchmarking tool that allows users to explore data by sector, seniority, region and function. The survey takes less than 10 minutes to complete and the more people who respond, the more authoritative the benchmark. All responses will be anonymised, and every participant will receive a free copy of the final report and access to the benchmarking tool when it’s published in September.

Play Your Part

To make this benchmark as robust and authoritative as possible, we need your voice. We highly encourage you to take less than 10 minutes out of your day to participate. Your response will remain entirely anonymous , and you will receive exclusive, free access to the final report and interactive benchmarking tool this autumn.

Take Part in the Survey Here