Hugh Pocock

Born into an agricultural family, Hugh developed a passion for farming from an early age. After completing his degree at Harper Adams University, he gained hands-on experience across multiple farms before joining Cogent Breeding Ltd, part of the Wheatsheaf Group.

During his 16-year tenure with Cogent, Hugh progressed through senior roles including Livestock Procurement, National Sales Manager, and Business Development. He also served as a Board Director of a sister company, gaining extensive experience in mergers and acquisitions and international business development.

Hugh then established his own farming enterprise while providing freelance consultancy services to various agribusinesses. Recognising an opportunity in the market, he co-founded Cultura Connect in 2020 alongside experienced recruitment professional Tom Marsh.

Hugh brings a distinctive perspective to recruitment, having hired extensively throughout his senior agricultural career. This client-side experience enables him to anticipate common recruitment challenges and ensures both clients and candidates remain central to the business approach.

Outside the office, Hugh manages his farm with Lowline x Wagyu cattle and polled Dorset sheep, enjoys shooting, windsurfing, and is learning to wing foil.

Hugh also serves on the Board of the British Wagyu Association.

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